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Why Fruits and Vegetables

A growing body of research proves that fruits and vegetables are critical to promoting good health. In fact, fruits and vegetables should be the foundation of a healthy diet. Most people need to double the amount of fruits and vegetables they eat every day.

Fruits and Vegetables Fight to Protect Your Health
Fruits and vegetables are packed with essential vitamins, minerals, fiber, and disease-fighting phytochemicals. Because of this, eating plenty of fruits and vegetables everyday can help reduce your risk of:
  • Heart disease
  • High blood pressure
  • Type II diabetes
  • Certain cancers


Fruits and Vegetables Contain Powerful Phytochemicals (fight-o-chemicals)
Fruits and vegetables have many important phytochemicals that help "fight" to protect your health. Phytochemicals are usually related to color. Fruits and vegetables of different colors — green, yellow-orange, red, blue-purple, and white — contain their own combination of phytochemicals and nutrients that work together to promote good health. Learn more about phytochemicals and the colors of health.